Photos may illustrate a news release, fact sheet or other PR tools. PR photographs – Photographs taken for publicity purposes and submitted with cutlines to the print media. PR prop – Inexpensive but interesting and relevant items sent with “soft” PR materials to attract media attention and, perhaps, serve as props for the visual media, particularly television. If an organization is involved in a project with the station – as a sponsor or a participant – a promo may be done mentioning the organization’s name and/or address and/or slogan. Promo – A broadcast announcement that promotes an upcoming program or activity on a radio or TV station. Other alternatives include Sports News, Business News, etc. A news release has a flag with the word(s) News or News Release in large type near the top of the “page.” When the information in a release is community oriented, the flag can read Community News. A news release can be distributed on paper, on disk, by email, by a PR newswire, or posted on a website. When a news release is prepared for radio, it is written according to BN style guidelines. News releases submitted to newspaper are written according to CP style guidelines. News release – A news story written for and released to the news media, particularly newspaper. Letter to the editor – A letter written for and sent to a newspaper or magazine to – among other things – present an organization’s position, make a correction, or respond to another story or letter. Guest editorial – An analysis of or commentary on news events or public concerns, written by someone outside the publication whose credibility is based on his/her knowledge of a particular subject and/or position in an organization. They are taped at the radio or TV station. Ideas for features can be pitched to various media.įiller – A short piece of interesting but minor or untimely material that the print media can use to either fill space or to provide community interest information.įree speech message – The broadcast version of the guest editorial, these are opinions presented by an individual or group on a topic of general public interest. Camera-ready features can be created and sent to community newspapers as well. Feature stories can be submitted to community newspapers and magazines (query first) on paper or on disk. A feature often focuses on the human element, and most are designed to enlighten, entertain, and/or educate. (Those focusing on events often are called event listings.)įeature – A story that gives detailed information on an issue, a trend, a situation, an industry, a company or organization, or a person. trivia, historical milestones, consumer tips, etc.) on themes or topics relevant to an organization that are sent to DJs to use during their shows.Ĭommunity calendar announcement – A brief description (who, what, when, where, and perhaps why) of a community need or activity, included in a radio or television “community calendar” segment.Ĭommunity notice – A brief description (who, what, when, where, and perhaps why) of a community event, need, etc., listed free in a special section of a newspaper or periodical. (Also called sponsored editorials.)Ĭhatter sheets – Sheets with interesting, timely, and brief bits of information (e.g. The content either is newsworthy in itself or the facts presented bestow a benefit upon the reader. They comply with newspaper standards in that they seldom mention the name of a product or company more than once. They include heads, graphics, and photos and are sent either on glossy sheets (repro proofs), disk, or CD-ROM or are posted on the organization’s website. The article byline is that of a key player in the submitting organization.Ĭamera-ready features – Columns or feature stories – usually evergreens – ready to be used by a newspaper. They are run free of charge on community cable television channels.īylined articles – Articles written mostly for trade and business publications. An ANR usually contains spot news or an organization’s reaction to spot news or a current issue.īillboard announcement – A brief message, submitted by non-profit or community groups, on community needs and activities. An ANR may be sent with paper copy of a wrapper to be used by the newscaster. (See supplementary tools later in this section.)Īudio news release (ANR) – Most of these taped news releases, sent to radio stations, feature voice actualities of organization spokespersons or representatives. Some of these tools (things you prepare) and tactics (things you do) may be sent to the media with other materials that supplement them. When practitioners need to deliver information to the media, they can choose from several PR tools and tactics.
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